I spent last night sitting shoulder-to-should with my main squeeze, watching the Super Bowl and eating taco soup. As I watched, I thought it’d be fun to do some awards, commercial-style.
If there was an award-show for Super Bowl commercials, here are six categories I would include and the winners of each category, in no particular order …
Best Soundtrack: Budweiser (1st Half)
Never mind the adorable puppy, I’m now completely obsessed with Sleeping At Last’s version of I’m Gonna Be (500 Miles). Such a great tune.
Biggest Plot Twist: Fiat
Seriously thought I was watching a commercial for Viagra.
Biggest Head-Scratcher: Dreaming with Jeff
Still not completely sure what in the world this one’s about. You’d think, if you’re going to spend millions on ad space, that you’d at least make sure the viewers know what you’re trying to advertise.
Most Successful: McDonalds
Congratulations, McDonalds. I haven’t eaten your food in years. But you’ve completely convinced me to become a customer. Job well done.
Most Clever: Coca-Cola
This one had me wanting to spill some Diet Coke on my awful HP laptop just to see what happens.
Most Shocking: Go Daddy
A Super Bowl Go Daddy commercial ad without half-naked women!? Say whaaat?
I can totally picture it. A bunch of businessmen and women sitting around a conference table, brainstorming ways to stand out. One guy jumps up and says, “Hey, I know! We can throw everyone off by being serious and heartfelt this year.” Little did they know, that would end up being the running theme of Super Bowl commercials in 2015. A for effort, Go Daddy. A for effort.
I couldn’t find a video for this one. Basically, it’s a man working hard at his desk, committed to hosting life-changing websites, or something serious and heartfelt like that.