Do you fix something that isn’t technically broken? How about tweaking it to make it more effective?
Over the last week, I’ve read best-selling author Kristen Lamb’s two books on social media. We Are Not Alone: A Writer’s Guide to Social Media and Are You There Blog? It’s Me, Writer.
Her books have encouraged me, because there are things I’m doing right. Things I enjoy. Like connecting with others and building relationships. I like doing that stuff. I like that I get to spend time on Facebook and Twitter and call it work.
Her books have also challenged me, because there’s always room for improvement.
One of the things I wrestle with is blog content.
I blog about writing. And a lot of times, I feel like I’m repeating what’s already been said a hundred times before. In craft books. In workshops. In articles. On other blogs.
I’m writing to an audience of writers when I’m trying to reach an audience of readers.
Granted, some of you (hopefully), will read my book when it releases in May. But I’m also alienating a whole population of readers who could care less about writing.
Here’s the thing.
Remember that post I wrote about creating a social media plan? The one where I encouraged everyone to ask important questions? Questions like why are we blogging, or Twittering, or Facebooking?
I had to take my own advice. I had to ask myself those same questions.
Why am I blogging?
My answer isn’t: To help writers grow (as awesome as that is).
I started blogging and continue to blog because I want to build a relationship with readers.
The majority of my readers are going to be Christian women who love romance. They aren’t going to care about Motivation Reaction units. And those who do can pick up a book by Dwight Swain.
So what am I doing?
I think I’ve gotten so comfortable blogging about writing that I haven’t stopped to think why I’m doing it. And really, it’s sort of been working. My blog has steadily grown in its readership and I’ve formed some really cool friendships because of it.
So if it’s not broken, why mess with it?
It’s a question I battled with all last week. And here’s what I decided:
Even though it’s working doesn’t mean it’s working as well as it could. I don’t want to miss out on connecting with a wider audience because I’m afraid to try something new.
I’m going to try something new. Especially after reading Kristen’s post on blog content.
After a few months, I’ll assess. If it’s a flop, I can always go back to what I’ve been doing. But if it works? I will kiss Kristen Lamb’s feet and enjoy building a relationship with readers before my book hits the shelves.
So here it goes. My new content and schedule:
Writing related posts on Monday. Because writing is my passion and I want to continue serving the audience I already have (writers). Plus, I enjoy sharing my journey as a newly contracted novelist in a rapidly-changing industry.
Faith related posts on Wednesdays. Because the Christian faith plays a big role in each and every one of my novels and an even bigger role in each and every day of my life.
On Fridays? Romance. Family. Books. Life. I was thinking of limiting it to romance, since that’s what I write, but then I thought. What if I want to write about books? Or parenthood? Maybe it would be best not to make this too limiting.
So there you go. My new schedule. If any of these topics interest you, I hope you’ll join in the conversation!
Let’s Talk: Why do you blog? Why do you read blogs? Do you read blogs that don’t focus on writing? Do you wrestle with content? Do you think non-writing readers are looking to connect with authors via blogs?