I wasn’t a fan of tag lines.
I had nothing against them. I just didn’t think they were necessary. Or helpful. Our name becomes our brand more than any cute or catchy tag line ever could.
But recently, my opinion has evolved.
I’ve become a fan. Not because I think a tag line will translate into a ready-made brand. But because having a tag line is a great place to start when creating a website.
When my web designer started designing various headers, I gravitated toward the ones that had a place for my name and a tag line. The ones with just my name felt a bit sparse. Like something was missing. I wanted something to go with my name. Something that might give visitors a quick idea of what to expect. So when my lovely in-house marketer suggested Writing faith and romance, I pounced.
It’s straightforward. It’s simple. And it fits.
So I went with it.
And I soon discovered that starting with a tag line went a long way in the content department.
All of a sudden, I had a theme.
62% of the 89 people who took my online survey said they go to author websites to learn more about the author. And many of those people commented that they enjoy learning something more than a simple author bio. So when it came time to think about what information to include on my website, I capitalized on my tag line. I shared about my Writing Journey, my Faith Journey, and my Real-Life Romance. When it came time to organize my blog posts, I could categorize them according to my tag line. Now, if a reader is interested in reading posts about faith, they can find them all in one convenient spot.
So yeah. I’ve become a fan of tag lines.
I think they are a great tool when it comes to building a cohesive, thematic website. One that will appeal to our readers.
Let’s Talk: Are you a fan of tag lines? Why or why not? Do you have a tagline? If so, have you used it to build your website?
In other news, if you signed up for a welcome packet, I’m still waiting on a couple items before I can send them out. You should get them before Christmas. Thanks for signing up!