My Changing Opinion on Tag Lines

I wasn’t a fan of tag lines. 

I had nothing against them. I just didn’t think they were necessary. Or helpful. Our name becomes our brand more than any cute or catchy tag line ever could. 

But recently, my opinion has evolved. 

I’ve become a fan. Not because I think a tag line will translate into a ready-made brand. But because having a tag line is a great place to start when creating a website. 

When my web designer started designing various headers, I gravitated toward the ones that had a place for my name and a tag line. The ones with just my name felt a bit sparse. Like something was missing. I wanted something to go with my name. Something that might give visitors a quick idea of what to expect. So when my lovely in-house marketer suggested Writing faith and romance, I pounced.

It’s straightforward. It’s simple. And it fits. 

So I went with it.

And I soon discovered that starting with a tag line went a long way in the content department.

All of a sudden, I had a theme. 

62% of the 89 people who took my online survey said they go to author websites to learn more about the author. And many of those people commented that they enjoy learning something more than a simple author bio. So when it came time to think about what information to include on my website, I capitalized on my tag line. I shared about my Writing Journey, my Faith Journey, and my Real-Life Romance. When it came time to organize my blog posts, I could categorize them according to my tag line. Now, if a reader is interested in reading posts about faith, they can find them all in one convenient spot.

So yeah. I’ve become a fan of tag lines. 

I think they are a great tool when it comes to building a cohesive, thematic website. One that will appeal to our readers. 

Let’s Talk: Are you a fan of tag lines? Why or why not? Do you have a tagline? If so, have you used it to build your website? 

In other news, if you signed up for a welcome packet, I’m still waiting on a couple items before I can send them out. You should get them before Christmas. Thanks for signing up!

The Cover Art for my Debut!

On Friday, I got an email from my editor. And guess what was attached?

The cover art for my debut novel!

I won’t lie. I got a little verklempt. Mainly because it made this entire journey feel so real. I mean, this story I’ve sweated and fretted and poured over has a face. One created by the amazingly talented cover design peeps at my publishing house. A face with Bethany and the farm and my name on the cover. This is craziness! 

 

 

Let’s Talk: What book covers have caught your eye lately? Do you ever buy a book just because you love the cover?

Attention Blog Followers!

My Google Connect feed did not transfer over to my new home. This means that if you want my posts to show up in your Google Reader or your Blogger dashboard, you will have to do one of the following:

From your Blogger dashboard: find the blue ADD button (toward the bottom left), cut and paste my blog URL (https://katieganshert.com/blog/) into the space provided.

From your Google Reader: find the red SUBSCRIBE button (toward the top left) and cut and paste my blog URL (https://katieganshert.com/blog/) in the space provided.

So sorry for the inconvenience! I’d do it for you if I could!

Casting a Vision

There is something powerful about spoken words. But I think there’s something extra powerful about written ones. There is a permanence about them, a visibility that we can’t forget or dismiss or shoo away as a passing whim.

Written words have a physicality. There they are on a page we can feel or a computer screen we can touch. Captured not just for our own eyes, but for other’s as well.

So today, with that power in mind, I’m encouraging anyone with a goal, anyone with a dream, to write it down. To type it out. To make it physical and permanent.

This is something I did a year and a half ago. And I think it’s one of the most helpful things I’ve done for my writing career.

I wrote something called a vision statement.

Let me just tell you, I love, love, love vision statements. They are fearless. They are honest. They don’t contain doubt. Or what-ifs. Or settling for less. They are filled with possibility and hope and anticipation.

But before you can pick up a pen and write something so glorious, it would probably be helpful to know what one is.

Simply put, a vision statement is a picture of yourself in the future. It’s what you aspire to be, deep down in your heart. In that place you keep hidden, because maybe your dreams are big. And maybe the odds are against you.

Creating one involves casting a vision for yourself. It means fast-forwarding ten or twenty years into the future. Giving serious thought to what you hope to be. What you hope to accomplish. Then capturing that vision in the shape of a bio.

So instead of: Katie Ganshert is a debut novelist…..

Mine starts: Katie Ganshert is a multi-published, full-time author….

The first is true right now. The second is my vision. What I hope to someday accomplish.

I think it’s important to write it in present-tense, as if that vision were truth. And it’s important to have it down on paper or saved in the computer as your stake-in-the-ground. These are your dreams. Your wishes. Your hopes. This is what you’re striving toward.

So be honest. Be confident. And write it down. Make it permanent and physical.

I wrote mine in a journal on April 11, 2010. And all the doubt and rejection and fear and waiting I’ve passed through since that day has led me back to my vision statement. A vision statement that keeps me focused. On course. Striving onward.

Let’s Talk: What is something that would be or already is in your vision statement? Let’s get real. Let’s dream big. Where do you hope you’ll be in ten, twenty years?

I know that’s a pretty personal question. So it’s only fair if I open up first.

One of the lines in my vision statement says this:
Her novels are known for their tension-filled pages, evocative prose, and hope-filled endings.

This doesn’t mean I’m there yet. It doesn’t mean I’m currently writing stories that capture this vision. But it does give me something to reach for.removetweetmeme